2025 Inside Self Storage World Expo
This year’s 2025 Inside Self Storage Expo was buzzing with technology innovation, business strategy, and utilizing actionable insights to drive business decisions. Revue was excited to have our debut at the World Expo at our partner, Zion Call Management’s booth. Being at this year’s expo gave us a great opportunity to connect with operators about owning and improving their online visibility.
Putting Your Reputation
First
REVUE joined forces with our valued partner, Zion Call Management, to demonstrate how well a reputation management pairs with a facility that is looking for a remote management solution. We had the chance to talk directly with owners about the real-world impact of generating reviews and how important consistency is.
Our founder, Josh Gracia, was on-site to personally connect with attendees and discuss how REVUE software automates the process of review generation and provides a simple and clean interface for responding and reporting on reviews. With Google continuing to prioritize review volume and relevance in local search rankings, now is the time for facilities to invest in proactive review collection.
3 Things You Need to Know About Reputation Management
1. Understanding Negative Reviews
Negative reviews are a part of doing business. While no one enjoys receiving them they can serve as valuagle insights and opportunities for improvement. With negative reviews it is important to understand that preventing or suppressing negative revews by filtering feedback before it’s posted (review gating), violates Terms of Service for various platforms like Google. Review gating can result in penalties, reduced visibility and even account suspension.
Instead of focusing on avoiding bad reviews, the goal should be to manage your online reputation. Effective reputation management software can help facility owners by:
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- Automating review requests to consistently generate feedback from your customer base.
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- Send notifications when a new review is posted so you can respond quickly
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- Provide a centralized dashboard where you can respond and track review metrics from various sources.
2. Why Reviews Matter for SEO
Reviews do more than influence potential tenants. Reviews impact how your business performs online. Platforms like Google use various signals to aid in rankings. For local SEO, they consist of relevance, proximity, and prominence. Reviews directly influence prominence. Here is how:
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- Quantity: Having consistent reviews shows trust and that your business is actively engaged.
- Improved Google Map rankings: Google considers review quantity and quality when determining placement in map-based results and the Google Local Pack.
- Increased keyword content: Customer reviews often include local terms and phrases that related to your business which improves site relevance. Ex. “The best storage facility in Phoenix.”
- More website traffic and conversion: Positive reviews lead to a higher click-through rate, increased traffic to your website, and ultimately increased conversions
3. How to Respond to Reviews
Knowing how to respond to reviews, especially negative ones can be a daunting task and will shape public perception of your facility. When responding to review here are some simple guidelines.
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- Respond promptly: Aim to respond within 48 hours to show that you’re attentive and engaged in your customer’s feedback
- Stay professional and polite: Negative responses are hard to respond to but keep your response calm, respectful, and solution oriented.
- Personalization: Use the review’s name (if applicable) and reference details that were mentioned in their review to show that the response isn’t automated.
- Invite further discussion offline: For complicated reviews, offer to continue the conversation privately by phone or email to resolve the tenants’ concerns
Looking Ahead
Thank you for everyone who stopped by our booth to learn more about REVUE and asked how to take steps forward in managing their facilities reputation.
At REVUE, we believe in building authentic, organic, long-term credibility. Want to learn how REVUE can help your facility increase reviews, boost local visibility, and build lasting trust? Schedule a demo today!